Thursday, May 11, 2006

694 Million People Used the Internet in March

694 Million People Used the Internet in March

In the recent announcement of the launch of comScore World Metrix, by comScore, they included data representing 694 million people, age 15+, from countries that comprise 99 percent of the global Internet population. This 14 percent of the world's total population in this age group used the Internet worldwide from all locations in March 2006.

The comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 percent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 percent larger than the U.S. (152 million users).

Peter Daboll, president and CEO of comScore Media Metrix, notes that "Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience."

Top 15 Worldwide Online Populations by Country, Among Visitors Age 15+

Unique Visitors (000)

Worldwide Total

694,260

United States

152,046

China

 74,727

Japan

 52,100

Germany

 31,813

United Kingdom

 30,190

South Korea

 24,645

France

 23,884

Canada

 18,996

Italy

 16,834

India

 16,713

Brazil

 13,186

Spain

 12,452

Netherlands

 10,969

Russia

10,833

Australia

 9,735

Source: comScore World Metrix, March 2006

Excludes traffic from public computers such as Internet cafe and, access from  mobile phones or PDAs.

The report also shows the top 15 countries ranked by average hours spent online per visitor for March 2006. Israel led the list, with the average user spending 57.5 hours online during the month - twice as much time compared to the average person in the U.S, which did not rank in the top 15 countries.

Average Monthly Hours Online per Unique Visitor in Top 15 Countries (Visitors Age 15+)

Avg. Hours per Visitor March 2006

Worldwide

31.3

Israel

57.5

Finland

49.3

South Korea

47.2

Netherlands

43.5

Taiwan, Province of China

43.2

Sweden

41.4

Brazil

41.2

Hong Kong

41.2

Portugal

39.8

Canada

38.4

Germany

37.2

Denmark

36.8

France

36.8

Norway

35.4

Venezuela

35.3

Source: comScore World Metrix, March 2006

Excludes traffic from public computers such as Internet cafe and, access from  mobile phones or PDAs.

And, in a sneak preview of the top 15 media properties worldwide, the release notes that MSN- Microsoft Sites topped the list with 538.6 million global users, while Yahoo! Sites led all global properties in page views with 137.2 billion page views during March.

Mr. Daboll commented, "While the "big three" properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. ..."

Top 15 Online Properties Worldwide (Visitors Age 15+ March 2006)

Unique Visitors (000)

Worldwide Total

694,260

MSN-Microsoft Sites

538,578

Google Sites

495,788

Yahoo! Sites

480,228

eBay

269,690

Time Warner Network

241,525

Amazon Sites

154,640

Wikipedia Sites

131,949

Ask Network

127,377

Adobe Sites

115,774

Lycos, Inc.

109,394

CNET Networks

107,589

Apple Computer, Inc.

98,622

Real.com Network

78,104

Monster Worldwide

74,152

Wanadoo Sites

73,446

Source: comScore World Metrix, March 2006

Excludes traffic from public computers such as Internet cafe and, access from  mobile phones or PDAs.

 

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