Thursday, December 07, 2006

Studies show that online ad budgets continue to surge

Studies show that online ad budgets continue to surge
Two new studies show that online advertising is growing at a faster clip than any other ad-supported media. However, according to TNS Media Intelligence, the growth is largely fueled by small to mid-sized companies, with the top 50 companies still focusing primarily on traditional media, reports MediaPost. However, even without the biggest marketers, TNS says that online display ad spending reached $7.2 billion through the first nine months of 2006, up $1 billion from the same period the year before. ZenithOptimedia predicts that online ad budgets will grow 28.2% in 2007, a rate that is seven times that of the overall ad market. The report also predicts that online ad spending will account for nearly 9% of global ad spending by 2009.
 
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