Former Pfizer sales rep Jamie Reidy's memoir "Hard Sell: The Evolution of a Viagra Salesman," will form the basis for a fictionalized film about the pharmaceutical supply business, according to a report in the Hollywood trade publication Variety.
The book is a "witty exposé" of the pharmaceutical industry that reveals the questionable practices of drug reps, nurses, and physicians, according to the book's publisher, Andrews McMeel Publishing, based in Riverside, NJ. In the book, Reidy traces his ups and downs as a sales rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra.
The film version of the book will be set at a fictionalized company, according to Variety. Universal studios producers reportedly purchased the rights to the book for an amount in the "high-six figures."