|Relaunched Wyeth Web site provides on-demand info for docs|
|It appears Wyeth is listening to what doctors want: online health information. The company has relaunched its Web site with a new focus on physician and consumer needs. Included on the physician side of the site is a password-protected area where doctors can request samples, receive content specific to their therapeutic area, and access patient education, disease, and product information. Wyeth surveyed physicians and found that they want on-demand health and product information and don't always want to wait for a rep to get it, Christopher Garland, Wyeth spokesperson, tells ePharm5. The survey also showed that docs would rather have a meaningful relationship with one person than cursory visits from multiple reps, so Wyeth restructured its sales force and assigned one rep per primary care doctor. This relationship is reflected on the new site with a personalized sales rep page for the doctor. "They told us what they want and we're doing it," Garland says.|
Friday, May 19, 2006
Wednesday, May 17, 2006
Survey: Young people spend more time online than watching TV
Johnson & Johnson's decision to sit out the upfront network TV buys may be indicative of a shift in the impact of network TV. A recent survey of 16-34-year olds' media habits shows they spend more of their free time online than watching TV, according to Bolt Media. The survey showed that 85% of this group spends their free time surfing the Internet, compared to 69% who said they spend it watching TV. Only 25% of respondents could name the four major TV networks and one in three respondents couldn't name any of them. The five most popular networks with this group were Fox, Comedy Central, ABC, MTV, and Cartoon Network, reports Advertising Age.
Posted by Fabio Gratton at 1:44 PM
|Study Finds Health Marketers Lag On Web Promotions|
The majority of consumers, 51 percent, turn to the Web as their primary resource for information about health and fitness, according to a new report by Prospectiv. An even larger proportion, 73 percent, said they'd like more health-related information online; more than nine in 10--91 percent--said they'd like online promotions tailored to their personal needs.
But, even though consumers appear to go to the Web for information, marketers lag behind when it comes to offering incentives for health and fitness purchases. Consider that the vast majority of consumers indicate they want discounts on health products: the survey found that 82 percent of consumers use coupons for health-related purchases, while 40 percent said they do most health-related shopping at discount stores. But, apparently, consumers are not finding discounts or promotions online; just 10 percent of the coupons used were obtained on the Web.
When asked what they purchased most often, 42 percent said over-the-counter prescriptions, 34 percent replied beauty products, and 23 percent said diet/fitness programs or services.
For the report, Prospectiv surveyed 1,000 consumers last month.
Posted by Fabio Gratton at 8:42 AM