Monday, January 22, 2007

Health industry relies heavily on image ads, not sponsored links

Health industry relies heavily on image ads, not sponsored links

Courtesy of ePharm5TM
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© 2006, HCPro, Inc.

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Image-based online health ads garnered more impressions than sponsored links, according to November 2006 data from Nielsen//NetRatings AdRelevance. This makes sense, since image-based ads accounted for 79% of all ads for the health industry, compared to just 21% that were sponsored links, reports the Center for Media Research. This gulf between image ads and sponsored links was true across industries. There were more than 4 million impressions for image-based health ads, compared to a little more than 1 million impressions for sponsored links. Despite the millions of impressions, health industry advertising still accounts for a very small amount of all online ads. Sponsored links and imaged-based ads each accounted for only 2% advertising in their respective categories.

 
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