Member of Jonas Brothers teams with Bayer for diabetes Web site, campaign
A Web site and blog are part of a new educational partnership between Bayer Diabetes Care and Nick Jonas, 'tween heartthrob of the music group Jonas Brothers. On the site, www.NicksSimpleWins.com, Nick will be blogging about his latest activities and chances to meet him in person. He'll include ideas about how to achieve "Simple Wins:" small, everyday victories for managing diabetes. Visitors can also download the new single "A Little Bit Longer," which Nick wrote when he was "having a particularly hard day managing his diabetes," says Bayer. To kick off the partnership, Bayer made an initial donation to the Change for the Children Foundation, a Jonas Brothers organization.