Report provides help for companies looking to use social media marketing
A new benchmark report aims to create a road map for companies that want to use social media to drive marketing improvement. The report, from Harte-Hanks company Aberdeen, examines more than 300 organizations. In its analysis, it places particular emphasis on how best-in-class companies launch successful viral campaigns, form and participate in niche communities, and spur brand advocacy through social media marketing. For example, best-in-class organizations are nearly 18 times more likely than "Laggard" companies to gain visibility into consumer-generated content. They are also 19 times more likely than Laggards to increase marketing effectiveness, and 80 times more likely to increase return on marketing investment.
The report, a "Social Media Marketing: The Latest Buzz on Word of Mouth," is cosponsored by the Word of Mouth Marketing Association and is available here: