Monday, August 10, 2009

Special Report: "Where We Stand: Social Media, Pharma, and the Online Discussion"

Source: HC Marketplace

Click here to read more and order a copy of the report.

ePharmaceuticals' special report, Where We Stand: Social Media, Pharma, and the Online Discussion takes an in-depth look at the different ways pharmaceutical companies can engage in social media, the most common pitfalls and roadblocks, and innovative partnerships. There's also a discussion with PatientsLikeMe and biopharma UCB, which are partnering to create an online patient community, complete with a pharmacovigilance platform.

Where We Stand: Social Media, Pharma, and the Online Discussion will help you:

  • Learn where to start when exploring social media and what you should be doing now
  • Assess the pros and cons of branded versus unbranded efforts
  • Understand the real implications of adverse events on social media
  • Discover tailored ways to listen to consumers
  • Define social media, not just in a basic way, but within your own company’s priorities
  • Uncover missed opportunities
The report features commentary and advice from experts at:
  • PatientsLikeMe
  • UCB
  • Google
  • WebMD
  • Nielsen Online
  • Pew Internet & American Life Project
  • Bridge Worldwide
  • Ignite Health
For pharma, the social media question is no longer "whether" they should invest, but "how." Where We Stand: Social Media, Pharma, and the Online Discussion will help answer that question.

Click here to read more and order a copy of the report.
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