The 2011 Edelman Trust Barometer Survey
Source: Edelman
The 2011 Edelman Trust Barometer is the firm’s 11th annual trust and credibility survey.
2011 TRUST BAROMETER FINDINGS VIDEO: UNITED STATES EXCERPT
The survey was produced by research frm Strategy One and consisted of 30-minute telephone interviews conducted from October 11-November 28, 2010, with the exception of France and Germany, felded January 3-13, 2011.
The 2011 Edelman Trust Barometer survey sampled 5,075 informed publics intwo age groups (25-34 and 35-64) in 23 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least severaltimes a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust or call 212.704.4530.
2011 TRUST BAROMETER FINDINGS VIDEO: UNITED STATES EXCERPT
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